BetterDoctor practice page design

Over the last months we have spent a lot of time on the BetterDoctor Practice Pages that let doctors have a mini-website inside BetterDoctor. The project has reminded me once again on how difficult it is to match flexible templates with good content management tools.

Below you can see an example of one of the first practice pages for Washington Square Park Dental Practice that is run by an innovative dentists Jared Pool.

BetterDoctor's Practice page Washington Square Park Dental


Another interesting challenge has been to optimize the page for different devises. BetterDoctor site is semi-responsive, as we want to offer more app-like experience on smartphones. Based on the user feedback we have done good job on making the new practice pages usable also on mobile.

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Data Visualization Inspiration

Screen Shot 2013-11-28 at 4.38.17 PM


Activity tracker apps offer great inspiration on data visualization. Above you can see three very different views to the same run data.

Sports tracker focuses on tracking sport exercises with emphasis on distance, duration and speed. Accelerometer and GPS ensure accurate data output. The app does good job on offering the basic sport exercise tracking, but the old iOS UX starts to feel a bit dated.

Basis Watch tracks your everyday activities from sleep to running. Accelerometer and heart rate could give very detailed data on running exercise, but the app doesn’t offer a simple way to view this data. The app should also do better work on using the unique heart rate data.

Moves App offers simple activity tracking. Accelerometer and GPS offer accurate data. Minimalistic design is perfect for high level tracking, but for running I’d hope to see more detailed data.

It’s wonderful to see how different output these three apps offer for the same data. The team behind each app has been brave enough to focus on building the best experience for their own target audience. Next time when you are working on visualizing your data, think outside the box before copying the prevalent paradigm from close competitors.

Slush 2013 – The Best Startup Event


Slush 2013 was better than any of the prime Silicon Valley Startup events: Techcrunch Disrupt, DEMO or Launch. This was my first time at Slush, and I was blown away by the number of people 5,000 and startups 1,000. The event might have had lesser number of Startup luminaries, but it took back with enthusiasm and 650 volunteers who made everything work seamlessly.

Dark Helsinki is an odd location for an international event, but the pre-party in a half finished subway tunnel really made things seem surreal.

Slush 2013 -5

The first day event was kicked off my Prime Minister of Finland and the Mighty Eagle of Rovio. I had a change to share my 5 cent on future of healthcare together with Kristian Segerstrale (Intial Capital) and Francesco De Rubertis (Index Ventures). The panel was moderated by Timo Ahopelto (Lifeline Ventures).

Slush 2013-8

On the second day the Slush team had upgraded BetterDoctor to the Demo Showcase competition. After two rounds of pitches we won the contest out of 20 handpicked companies.  It was great end of a wonderful week in Finland.

Slush winner

Digital Health Verticalization

1995 Craigslist started to move local listings online. Over time vertical specialists emerged, improved user experience and hugely expanded the vertical markets in size. Short term sublets is a great example of a market that existed already on Craigslist, but became a profitable global market after Airbnb emerged.

Andrew Parker created this image 2010 to describe different vertical players that emerged after Craigslist:


Image from: Andrew Parker


How is Craigslist related to Digital Health?

I recently came across similar image that illustrated the state of Electronic Medical Record (EMR) systems. This is a generic name for software that runs the medical practice from billing to scheduling and prescription to lab works. Epic is the largest provider of EMR (or EHR) software, and large scale implementation can cost up to billions of Dollars. Epic and other EMR systems offer holistic feature-set that can run the whole practice. The size and long feature set make the systems very complicated to use. doctors and staff often need to train weeks to be able to use the new system.

Digital health companies are trying to do the same to large scale EMR companies that vertical marketplaces did to Craigslist. By taking a vertical approach the new entrants can build better more optimized experience. Also starting from the clean slate is a lot easier than rejuvenating an old complicated software that is being users by hundreds of thousands of users.


Image from: referralMD

It’s very interesting to see what will happen in the next few years. Will the new entrants replace the large scale systems, or can the old players acquire new features/talent.


iPhone 5S slowmo video is a killer feature

I rarely shoot video on my smartphone, but was immediately intrigued on the the new slowmo video feature. After the first tests I’m sure this is a killer feature, and the simple UI will be copied by everyone. And tons of cat and baby videos will be shot.

Here are two examples…

My first (real) surfboard

Finland is not a great place to surf. There are no waves. Hence the first time I got to try surfing was in Australia and New Zealand.

The first time was as it will be for everyone, very, very hard. I spent few days in water, got up couple of times, and that’s it. Didn’t really think surfing whole lot before I moved to San Francisco years later.


2008 I moved to San Francisco, and found out that Nokia team had ordered bunch of surfboards to the office. We had weekly “board meetings” at Linda Mar and Half Moon Bay. The infamous N-Gage boards were too small for our skills.

N-gage board

First time I really got into surfing was when I got my own 7″10 fun-board that was more suited to my limited skills.


After spending over 100 days in water with my fun-board I decided that it’s time to start calling me a surfer. A real surfer needs a custom board, right? I spent days researching different board, and finally came across a new SF based brand Awesome Surfboards. The guys were helpful and I ordered two custom boards.


The first board is 5″10, and I call it the FINN.

Suomi surfboard

The second board is 7″8, and called BetterDoctor, or “the Pill” (surprise).

BD surfboard

Nokia Story – How to Lose $20B Brand Value in Two Years


Market seem to think that the Microsoft’s Nokia Device Business acquisition made sense. Nokia’s shares are up over 50% as of mid September. I don’t want waste your time on speculating whether this is a doom or boon of the new handset-less Nokia. Instead I want to drill down on the real loser the Nokia Brand.

Nokia brand value


2011 Superbrand ranked Nokia as #1 brand in China, and Nokia sold a whopping 417M handsets globally. 2012 Interbrand ranked Nokia as the 19th most valuable global brand. Nokia’s brand value was $21B, and it was was ranked above Amazon (#20), Pepsi (#22), Nike (#26) and Ikea (#28).

2013 Nokia’s heart and soul, the handset business, was sold to Microsoft with $7B. The deal also included a license to use the Nokia’s brand for 10 years. How is it possible that $20B of brand value eroded in just two years?


1) Pick an untested Operating System


Jumping to untested Windows Phone 7 OS was very risky move. Even riskier move was to announce death of Symbian months before the first WP7 devices where about to ship.

2) Lose the critical smartphone segment

Nokia Smartphone sales

Nokia’s 2008-2011 shipment numbers look great, but in reality the high-end market and mindshare had already been long lost to iPhone and Android devices.  

3) Don’t hire product/brand people to top positions 


Nokia’s key decision makers have had limited background on building consumer brands. CEO Olli-Pekka Kallasvuo spent most of his long successful Nokia career in finance and sales related roles. CEO Stephen Elop’s experience prior to Nokia was purely B2B. Chairman Risto Siilasmaa founded one of the most successful Finnish companies F-Secure, but his experience of consumer products is limited.

Disclosure: As a Finn I have deep ties to Nokia and I have spent over 5 years of my life working for the company. On this post I’m only reflecting publicly available information.

BetterDoctor Launches Nationwide with 600,000 Doctors

It was great to see the fruits of team-effort when we launched BetterDoctor nationwide. It took close to 18 months to get the the service up  and running, and now it’s all about getting people to know about the new simpler way to find the right doctor.

You can read more about the launch on TechCrunch, VentureBeat and Xconomy.

BetterDoctor is also available on your iPhone. We are currently working on a Native app that will be out shortly.

Wrist-gadgets are the new hotness!

Forget the expensive time-piece and get a wrist-gadget that put’s you father’s Philip Patek to shame.

  • The Pebble – customizable e-ink watch
    Nike FuelBand – glorified accelerometer
    Jawbone Up – not so sturdy accelerometer
    Basis Watch – hyped multi-sensor health tracker
    Garmin Fenix – GPS watch with limited batterylife
  • Nike FuelBand is my first wrist-gadget after not wearing a watch for 8 years. I like the gamification and proprietary Fuel Points and I’m excited of the idea of being able to see the time without taking my iPhone out of the pocket.
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