Hi.
Welcome. I’m an entrepreneur, dad, wannabe surfer and avid rock climber living in San Francisco. I focus on solving problems that help people live better lives.
Welcome. I’m an entrepreneur, dad, wannabe surfer and avid rock climber living in San Francisco. I focus on solving problems that help people live better lives.
I’m a San Francisco-based entrepreneur and the co-founder and CEO of Elo Health, the Smart Nutrition company turning food from the leading cause of disease to medicine by harnessing personalized nutrition, AI, and the power of at-home testing. Elo Smart Nutrition Platform empowers leading health and wellness brands to launch Smart Nutrition products to their millions of engaged customers, helping them live healthier lives.
Does your brand want to launch nutrition products to support Fertility, Longevity, or Weight loss? Let’s talk!
Ari has a long history of turning ideas into products and businesses.
🏥 CEO of Quest Analytics, the market leader in doctor data and network management. Ari led the company through a pivotal growth stage from $15M to $40M in revenue.
👩🏻⚕️ Co-founder and CEO of BetterDoctor, a doctor search engine. BetterDoctor raised $30M from first-tier investors, including NEA and Uncork Capital. In June 2018, BetterDoctor was acquired by private equity firm Vestar Capital.
📱Head of Nokia's game and application studios, developing the first smartphone apps for the Ovi Store.
💸 Angel investor with a portfolio of 50+ startups, including unicorns: Virta Health, Alphasense, Oura, Thrive Market, and Shef.
♟️Board member of Primary Health, Luminary Vitamins, and Elo Health.
👨👨👧👦 Father, husband, and outdoorsman 🚴🏻 🧗♂️ 🏄♂️ 🏂.
Elo's big vision is to transform food from the cause of disease to medicine. Elo uses biomarkers, cutting-edge AI, and expert guidance to deliver supplements calibrated for their customers’ unique needs with precision.
Ari Tulla is a San Francisco-based entrepreneur and the co-founder and CEO of Elo smart nutrition service, transforming food from the cause of disease to medicine. We talk about smart nutrition, blood work, finland, fish, diets why most supplements are crap, and how to actually see a noticable change. A Finnish translation for either “life” or “happiness”, we think Elo is an excellent name for a company that helps you turn nutrition into your best medicine. Elo does this by leveraging your personal biometric data to give you precisely calibrated supplement recommendations, underpinned by science and expert guidance.
After a scenic drive from Orange County, I arrived in San Francisco to meet with Elo Health CEO Ari Tulla. We took a thrilling ride on motorized mountain bikes through the Marin Headlands, braving the rain and the rugged terrain. Later, we watched some incredible surfers in the bay and chatted about how Ari has grown from a solitary operator to someone who knows how to ask for and accept help. Join us on this adventure and learn how Ari has overcome his pride and embraced collaboration.
In this monthly program, tech investor Michel Wendell interviews Finnish and Finnish-American entrepreneurs who are pursuing their dreams in the United States.
In the debut program meet Ari Tulla of San Francisco, who talks about his past experience at Nokia and the evolution of ELO Health, the new wellness-oriented venture he co-founded.
On the latest episode of Outlier Founders, we decode how Elo Health has created an entirely new Smart Nutrition category. Elo’s Smart Supplements and Smart Protein improve your energy, focus, and more with vitamins and supplements made just for you. Elo finds and fills your nutrient gaps with a mix of blood testing, your wearable activity data, and one-on-one dietitian support.
